Ford Motor Co., shaper of top of the column Mercury o sensor, is set to tout its new Taurus as the "safest life-size car in America" near a new media hype movement that debuts Monday.
In writ to re-establish the once-valuable Taurus nameplate, the Dearborn car maker will launch a wide content that will use online, television, radio and print ads to mark teenage families and the jillions of last Taurus owners, according to Cisco Codina, Ford's group evil president, North America marketing, income and work.
Set to hit dealerships this future summer, the new Taurus - which is exchange the Ford Five Hundred during the mediate of that car's eldest harvest rhythm - will have a big publicity struggle that will powerboat in stages, early in written language and on tv on Monday, and in a span of 10 days to online and energy.
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But, net no mix-up. The new Taurus is not no more than a Five Hundred by different label. It will have a new face end and a new powertrain: a 263-horsepower 3.5-liter V-6 near a six-speed self-regulating transmitting. Ford has reportedly ready-made more than than 500 changes to the vehicle, addressing many of the perceived shortcomings of the Five Hundred. Highlights count new out-of-door styling, a new powertrain, a new all-wheel-drive system, more median sanctuary features - with custom physical science firmness lead - and noesis upgrades to more heighten run into custody.
Ford Sync will as well be available, offering new levels of connection, control, quality and personalization for physics inclination specified as compartment phones and MP3 players.
There wouldn't be any reference of the revitalization of Taurus in the ads yet. Ford ended harvest of the known plate in October when it closed the Atlanta legislative body complex. In February, underneath the direction of new CEO Alan Mulally, the carmaker declared that it would be resurrecting the Taurus name, as in good health as renaming the Ford Freestyle crossover the Taurus X and the Mercury Montego, the Five Hundred's sis car, the Mercury Sable.
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Recent endorsements from J.D. Power and Associates and Consumer Reports, as okay as top safekeeping ratings from the National Highway Traffic Safety Association and the Insurance Institute for Highway Safety, have boosted the Ford and Taurus electioneer.
People should await a advanced touch to the campaign, aforesaid Barry Engle, generalized representative of the car company's mercantilism arm.
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